What is KOOS.io?


 KOOS.io  is a new business growth tool designed for startups and medium-sized businesses seeking sustainable user adoption and growth. 

It serves as a platform to build a dedicated community of contributors who actively contribute to your business's growth through meaningful actions by getting a stake in the business in return. This is done by issuing virtual shares. Businesses can incentivise meaningful actions with virtual shares that represent a stake in their business.

Each company has its own business targets, strategy and community, which allows them to decide themselves which behaviour they want to motivate and reward.

On KOOS platform, we see this as follows: Issuer makes a Promise to a Recipient in return for a Behavior.

  • Promise is an undertaking by the company towards the recipient to make a payment or delivery and such undertaking is issued in the form of a virtual share.
  • Virtual Share is an electronic record of the recipient’s right towards the issuer
  • Issuer is a company making the promise and issuing virtual shares to the recipients
  • Recipient is an individual or company to whom the promise is made and virtual share granted
  • Behavior is an action performed by the recipient that the company is rewarding by making the promise

KOOS does not set limitations on behavior that can be rewarded with virtual shares, except that they must always be lawful. For example, rewarding public sector employees in order to win a tender is considered a bribe.

Traditionally, the benefits of business success are often confined to the 'inner circle,' including founders and investors. However, KOOS extends this recognition to a broader range of contributors, including early users, product testers, and those creating genuine value for your business.

Whether you need to engage early adopters or boost user referrals, KOOS ensures that your supporters feel genuinely connected to the growth of your business.

Imagine fostering a community where all key contributors are as invested in your business's success as you are.




Who is it made for?


KOOS is made for businesses, that:
  • Want to grow the user base through their community and have community at their core
  • Need a more sustainable go-to-market strategy
  • Want to build a loyal customer/fan base
  • Want to boost their product development with their community
  • Who are bold enough to share a stake in their business success


How does it really work?


KOOS has made it very easy to build legal relationships between the contributors and the company.

Through KOOS, a company can issue virtual shares to reward its contributors for desired actions. Virtual share in its essence is a legal contract between the company and the contributor, which promises them a future action if the set parameters are fulfilled for the company. 

The parameters of the contract are predefined by the company.

You send out virtual shares, a person receives an email, accepts the terms, and the binding contract is done in seconds.

And the important part is, you don’t have any financial obligations towards your virtual shareholders before you have fulfilled your set parameters.


What do the virtual shares represent?


Virtual shares represent a future promise. For example:
  • Equity-based promise: Give back x% of your company when its sold or liquidated
  • Revenue-based promise: Give back x% of your revenue when your set revenue goal is met
  • Instant buyback: virtual shareholders can instantly sell the shares for a set price.

Virtual shares give shareholders the right the receive a financial payout in the future when the set event happens. If the set goal is not reached (company will not be sold or does not reach the revenue goals) then there will be no payout.

It’s a win-win: recognized contributors have actual stake in the business' growth, motivating them to stick around for the long haul and drive more growth.



What is the role of KOOS?

KOOS operates a web-based platform through which issuers can keep the register of the virtual shares. More specifically, the application allows the issuer to use the following functionalities:

    .1maintaining records of contributors for whom the issuer has reserved the right to receive a virtual share,
    .2collecting information from the entitled contributors and verification of their eligibility against the criteria set out in the terms of virtual shares,
    .3recording the issue of virtual shares and registering contributors as virtual shareholders,
    .4maintaining the register and granting company's access to the data and register,
    .5granting access to all virtual shareholders to their portfolio,
    .6arranging the pay-out to the entitled persons.

The terms and conditions of the KOOS service are set out in the  Terms of Service for Issuers . KOOS is not a party to the legal relationship created between the issuer and recipients through terms of virtual shares.


Learn more about virtual shares Backhand Index Pointing Down